communication and negotiation skills to negotiate contracts and implement marketing strategies

culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities

literacy skills to interpret requirements and write marketing and electronic marketing plans

technology skills to use a range of computer equipment used in conducting electronic marketing the Internet and multimedia applications

technology skills to use a range of computer equipment and software to conduct emarketing communications access the Internet and use multimedia applications

Required knowledge

overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations codes of practice and national standards such as

Australian Direct Marketing Association Limited ADMA Direct Marketing Code of Practice

confidentiality requirements

copyright laws

defamation and libel laws

FACTS Federation of Australian Commercial Television Stations codes

OECD International Guidelines for Consumer Protection in the Context of Electronic Commerce

Australian Governments Policy Framework for Consumer Protection in Electronic Commerce and the Australian Ecommerce Best Practice Model

Privacy Act Cth

sweepstakes regulations

Trade Practices Act Cth

principles and fundamentals of marketing communications consumer behaviour and opportunities for electronic marketing

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

documenting an electronic marketing strategy and plan for at least one product or service containing an action plan schedule costings monitoring and evaluation methods

documenting a website marketing strategy for a product or service that meets overall organisational marketing objectives

Context of and specific resources for assessment

Assessment must ensure

access to an actual workplace or simulated work environment

access to office equipment and resources

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

assessment of written reports outlining electronic and website marketing strategies and reports

demonstration of strategic planning techniques used to formulate the strategies and plans

direct questioning with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

observation of presentations of strategies and plans

oral or written questioning

review of authenticated documents from the workplace or training environment

review of testimony from team members colleagues supervisors or managers

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended for example

BSBMKGA Conduct emarketing communications

BSBMKG412A Conduct e-marketing communications

other marketing units

Relevant personnel may include:

Electronic marketing tools may include:

electronic advertisements such as:

Effectiveness measures may include:

Legal and ethical requirements may include: